At one time, trust didn’t have much to do with it. Not too long ago, to many companies, search engine optimization was all about tricking the system.
Yes, everyone still wanted to move their site up the rankings. It’s just that they didn’t care about cutting a few corners or breaking a few rules along the way. After all, who would be the wiser?
Well, now, the search engines, that’s who. They’ve made it their mission to crack down on blackhat SEO specialists, businesses, and marketers trying to deceive their way up the rankings.
Now, if you want people to link to your website, you simply have to earn it. There’s no more buying your way up the rankings. So, let’s go over the best ways to earn links honestly.
You must understand the target audience.
A link is basically how one site declares another trustworthy and useful to their audience, and we’ve been in SEO in NJ and NY long enough to know that they don’t just go around linking to any and every site in their industry.
It must live up to the standards they’ve set on their site, and those that their audience has become accustomed to.
So, in order to earn backlinks, you must first take the time to get to know and fully understand the preferences, needs, and desires of the audience you’re trying to reach.
Then, make sure your website is equipped with content that provides them with the answers and information they want, need, and are looking for.
Your website design must be on point.
Now, just because you’ve done your homework about the audience and you know what kinds of content they’re searching for, that doesn’t mean that your website design can be lacking or dated.
When visitors arrive to your site, they’re looking for relevant and quality content, but if it’s taking too long for it to load or they have a hard time finding or getting to it, they’ll bail.
So, you must be mindful of your load speed as well as the user friendliness of your website. It should be visually appealing, but more importantly, it must be easy for visitors to discover content and navigate to it.
Also, be mindful of loading up your web pages with too many flashy ads, which can be distracting. And any graphics, images, and videos should fit in with the rest of the site, as well as enhance the content.
The point is, don’t make it a struggle for visitors. Think about page layout, mobility, navigation, etc., because if you don’t, you shouldn’t expect too many quality sites to link to yours.
Content is still king.
The truth is, it’s a lot easier to fabricate links than it is to fabricate high-quality content.
That’s why Google and the other giants of search have been leaning more and more towards factors like content quality to determine a site’s authority and trustworthiness.
And people simply will not link back to irrelevant, unfocused content that’s of no real value to their audience. As longtime NJ SEO experts, trust us, it must be clear, concise, and useful to those particular people.
On that note, you can’t just go around ripping off the competition either. Bring your own unique experience and knowledge to the table and offer the audience something they can’t find anywhere else, or else, why should they link to your content, specifically?
Then, all the usual content marketing rules apply, like using keywords properly and promoting your content on social media.
From there, keep an eye on things.
Like with any SEO tool or tactic, it’s important to keep track of your performance. That doesn’t just mean tracking your progress in terms of earning links either, but also keeping an eye on how those earned links are affecting your search ranking.
The bottom line is, when other quality websites start to see that your site is genuinely relevant and useful to their audience and your site’s design makes things fast and easy for visitors, they’ll send them your way.
When you get links to your site, you’ll not only see an increase in traffic, but the search engines also use the amount of people linking to a site to help determine its authority, and more authority equals a better search ranking.
About Us: Climb The Search has been providing top-notch SEO services for New York and New Jersey for years. We offer the total package of search marketing services including social media marketing, search engine advertising, and video production. Come to CTS and we will grow your businesses, every day.