In today’s day and age, you simply need to be able to do a little content marketing on the fly. Yes, often it’d be wiser to take your time and plan meticulously, but we’ve been an SEO company in NJ and NY long enough to know that’s often not an option.
With the rise of social media, it’s only become more important to be able to respond to trends and shifts in your target audience’s interests and concerns immediately.
So, let’s take a deeper look at what real-time content marketing is all about and what you can do to keep up.
The different kinds of real-time.
As mentioned above, because social media has become an increasingly important marketing tool, it’s more important than ever to create high-quality, relevant content and engage customers in real-time.
However, that’s not all you need to do in real-time. You should also try to engage in current events and capitalize on the interest they generate.
For example, Oreo Cookie famously used the power outage during Super Bowl XLVII to inspire a tweet of a clever picture with a tag line that read: “You can still dunk in the dark.”
The point is, it’s not only important to promptly respond to your audience’s questions and concerns on your social pages, but also to take advantage of any hype or buzz by being flexible and fast and by having a real-time content marketing plan in place that dictates how you should react to events and customers.
Add a tool or two to the toolbox.
So many tools have popped up over the years that help measure success in content marketing, some good and some bad, but most, while extremely helpful, are primarily concerned with examining the past to help improve your future efforts.
Now, however, there are tools available like uberVU via Hootsuite that show businesses what’s trending with their audience in real-time so they can get a feel for what’s piquing audience interest at certain moments and how strong that interest is.
As NJ SEO experts who’ve been at it for a while, take it from us, the best bet is to use the knowledge of both what’s happened in the past and what’s happening in the present to guide your content marketing strategy. That way, you can capitalize on what’s worked before while also reacting to trends and shifts as they emerge.
You still need to be relevant.
Now, don’t get carried away and start forcing your brand message into every trending current event in the world. You should still only get into relevant topics, whether they’re relevant to your industry or just your audience.
Also, you still need to give the necessary time to creating compelling content over a long period of time too. A solely real-time based strategy won’t do either.
The bottom line is, it’s become more and more critical to give yourself and your business every opportunity to connect your content with your audience at specific moments, whether it’s when they’re about to purchase or are just deciding whether to take your brand seriously or not, and that’s what real-time marketing is all about.
About Us: Climb The Search, a full-service SEO company in NJ / NY, offers the total search marketing package, including search engine optimization, inbound marketing, and website design. At CTS, we help businesses grow, each and every day.