It’s no secret that taking measures to ensure that your website design and content marketing plans are customized for mobile users is more important than ever before, but what those measure actually are has remained a mystery to many. Why?
First off, the internet marketing landscape is in a constant state of evolution, so the best approaches and practices are always changing, but that doesn’t make it any less important. Luckily, as NY / NJ SEO experts, it’s our business to know the latest on keeping mobile users happy and helping them to convert. Read on for a few tips.
Factor mobile movement into all the details.
While ensuring that things will go smoothly on mobile devices sounds simple enough, it’s like they say, the devil’s in the details, and while you need to factor the movements and preferences of mobile users into your general design plans, you also need to factor them into the little things.
Designing short, easy-to-use forms in which the text is large enough to read clearly and everything is neatly organized and condensed is key. For instance, don’t create three separate fields for people to fill in their name; just condense it to one box, and utilize autofill features as well.
For more on that, check out this post from Blue Corona, How to Get Online Users to Fill Out Your Forms, and, from there, if users will need to select a date at some point in their journey on your site or app, use a calendar for them with which they can do so rather than forcing them to scroll through a bunch of small text on a drop-down menu.
Another aspect that’s commonly overlooked when it comes to mobile users is the payment process. It’s imperative that mobile users have a few options and that it’s easy for them to enter credit card information. The point is, the limitations of mobile space and movement must be factored into all the details of your site or app experience.
Make the right content the primary focus.
Yes, it’s still crucial that your target audience can easily find what they’re looking for on your site or app and figure out how to navigate to it, no matter which device they’re using, but remember, content is king.
That’s why elements like your company logo and navigation menu, while still important, shouldn’t be the center of attention. Try using a smaller, even muted version of your logo and keeping the navigation area small, not invisible, just small.
That way, when users arrive at your site, they’ll immediately be confronted with the meat of your content. Now, what that meat is, is up to you, but one thing we can tell you as a longtime SEO company in NY and NJ that’s been in internet marketing for years now is that you need to decide so that you can trim the fat.
For instance, if it were a product page, you probably wouldn’t want to display details like product dimensions, technical specifications, etc. You’d be better off requiring the user to take action in order to learn those details rather than using up any of the limited space to display them.
If they’re not converting, you’re missing out.
Those aren’t the only things you can do to create a better experience for mobile users. For example, you can also use mobile-specific features like GPS and cameras to make shopping experiences more interesting.
And, like mentioned at the top, the landscape is always shifting under our feet, so new ways to improve the mobile experience will continue to emerge moving forward, but the bottom line is that the population of mobile users is increasing rapidly, to put it lightly, and if you ignore them, you do so at your own peril.
About Us: Climb The Search, a leader in SEO in NJ / NY, offers the total search marketing package, including search engine optimization, inbound marketing, and social media marketing. At CTS, we help businesses grow, every day.