Every SEO specialist knows how important generating leads and increasing web traffic is to a company’s internet success. That’s what it’s all about, right? Wrong.
Why? Because we all also know that, unless people convert, it’s pretty much all for nothing.
What good is a load of impressions if just a handful of them actually stick around on your site long enough to convert into customers?
Impressions can be misleading, especially if there’s a high bounce rate. And if there’s high bounce rate, then the first thing you need to ask yourself or the NJ SEO agency you’re working with is, why?
Often, it comes down to Google’s constant changes, but other times, it’s a result of some type of failure on your site’s part.
So, let’s take a look at some of the more common reasons that people bounce right back off a site. That way, you can make sure you’ve done all you can on your end to entice the right people to convert, and to allow the wrong people to keep it moving.
The bounce rate basics.
A bounce rate is actually the percentage of visits in which only one page of your website is viewed. Essentially, it’s a measure of the number of people who visit your site and leave almost instantly.
They’re the people who do click-thru to your site, but take no additional action during their time there. There are a number of factors that could contribute to this, but it makes sense to start with the basics: website design and navigation.
In this day and age, the ease of navigation on a site is a deal-breaker for many users. If they have trouble getting around or finding something, they’ll take that as a reflection of the way you do your business. That’s not good.
It’s not just about navigable ease and efficiency either. Almost everyone and their grandmother has a website now, so coming up with an eye-catching design is getting more and more important.
You can jump on one of the current trends, like flat website design, infinite scrolling, or a heavy use of images or videos, or you can go with a responsive design. The NJ SEO company you’re working with can walk you through your options, and all possible mobile SEO needs.
The point is, you may be losing the right kind of people simply because of your site’s design. For more on basic web design tips and trends, check out this recent post: Why Web Design Is More Important Than You Think.
Just remember, while you want to grab people’s attention, if they can’t tell what your website’s about within a few seconds, you’ve lost them.
Speed it up…
Another common reason people bounce: Loading time. Think about it, how many times have you performed an internet search and clicked on the link for one of the results only to bounce right off it because it took too long to load.
That’s just become part of human nature now. Yes, we used to have to look through an actual book to get the same information that, now, we refuse to wait longer than 10 seconds to receive. But that’s the world we live in.
And why should they wait when other sites won’t make them? They shouldn’t, and they won’t. So, to reduce your load time you can remove unnecessary plug-ins or slow-loading videos and media, or switch to a cloud-based network, among other things.
The point is, do whatever you can to clean up your code and let your website run smoothly and fast.
Provide the right content to the right visitors…
Another one of the most common reasons that people pop off of a company’s website just as quickly as they clicked onto it is that the content they find is not what they were looking for in the first place.
Sometimes, you’ll find certain webpages ranking for a keyword that they provide little to no content about. If you discover visitors are coming to your site and not finding the information they were looking for, that’s a problem.
So, you can either take note of that and craft content that answers these questions or helps with these concerns, or you can simply go back and remove those keywords from your content.
Most of the time, the former is the way to go. After all, if people are coming to your site, your goal should always be to give them what they want. Any SEO specialist in NJ or elsewhere can tell you that.
On top of the usual need to provide your visitors with relevant and meaningful content, there are a few additional tricks to help reduce your bounce rate. Use catchy headlines, short paragraphs, bullet points, and lists whenever possible.
Again, it’s all about trying your best to give users what they want, how they want it. If you don’t have a blog section, think about creating one. If you do, interlinking related posts and pages is another great way to keep visitors on your site.
Now turn those bounces into conversions!
A high bounce rate means a low conversion rate. Therefore, the objective is simple if you or the NJ SEO company you hire are confronted with this problem.
You need to do everything in your power to ensure that once visitors come to your site, you give them every possible reason to stay.
That means designing a company site that virtually announces its purpose and personality, one that’s easy to navigate and find content on, and one that doesn’t put users to sleep because of long loading times.
The most important factor to helping improve your bounce rate: Content. That’s right. As usual, content is king, and it’s no different here.
Provide visitors with the content they were looking for when they found you, in the form they prefer to receive it, and they may just stick around long enough to transform from the bouncers they may have been, into the converters they were always meant to be.
Climb The Search New Jersey leading search engine agency providing integrated search marketing services to increase website traffic, engage audiences, drive leads and grow businesses.