When social media first came onto the scene, it was used for purely social reasons, but it didn’t take long for brands to start trying to build a presence on social sites. However, the ways to do that have changed a lot over the years.
Consistent, high-quality content isn’t enough anymore and neither is interacting with and responding to your target audience as much as you can. There’s too much competition and too may distractions now, and a lot more social communities, each with its own distinct set of preferences and interests.
As an SEO company in NY and NJ that fully understands the need to adapt and transform in social media marketing, we thought we’d put together a couple tips for doing just that.
Value your culture over your offer.
Just do it. It’s not that hard. Rather than thinking of promoting and selling your products and/or services first and foremost, think of promoting your culture, voice, and identity as a company. That’s what people want nowadays.
You’ve probably heard the word “authenticity” a lot and there’s a reason for that. Because social media began as just that, social, the social communities expect anyone who approaches them on these sites to be authentic and sincerely sociable and businesses and marketers must come to grips with that fact.
You need to think of your brand as a persona, a character that you must develop and enrich with personality and nuance. Try to make people laugh, tug at their heartstrings, give them an idea of your interests, beliefs, and values.
The point is, you can’t communicate on social media as if the users are walking around your store and you’re in the back on the loudspeaker shouting about discounts and promotions. You need to approach it as you’d approach a room full of people who you genuinely want to interact and socialize with.
Respect people’s privacy.
Another huge issue as social media continues its rise in popularity is the concern for user privacy. You don’t have to be an NY/NJ SEO expert to know that people don’t like feeling like they’re being stalked online by anyone, businesses and marketers included.
So, make sure not to ask the social communities you’re trying to build a relationship with to disclose any type of private or sensitive information publicly. Keep messages like that private or simply shift the conversation to more private channels like email.
And let people know about the measures you’ve taken to protect their privacy. The point is, in this day and age, the concern for privacy is more relevant than ever, and if you want to connect with people through social media, they’ll need to be able to trust you.
Be quick and cater to their preferences.
From there, you need to be faster than ever before with your social media marketing. Now, it’s all about real-time, in-the-moment updates and interaction. Nothing can wait when it comes to social media, because social communities can’t wait.
And that’s the thing with social media. Like mentioned at the top, there’s more competition for user attention than ever before, no matter which social site you’re trying to build a presence on, and if you want to be successful, you’ll need to play by their rules.
If they prefer to communicate or get their content really early in the morning or if they tend to interact on their social profiles really late at night, do all you can to make yourself available and to give them what they want. Because with social media, it’s their party.
About Us: Climb The Search, a leading SEO agency in NJ / NY, offers the total search marketing package, including search engine optimization, inbound marketing, and website design. At CTS, we help businesses grow, every single day.