A big part of the allure of social media marketing is that it will ultimately save you money while, at the same time, providing you with new levels of reach and visibility, but that doesn’t mean that you can’t waste precious time and money if you don’t know what you’re doing.
And as an SEO company in NY and NJ that’s been in the social media game for a while now, we know how and where to cut corners, and where not to. So, read on for some tips on making your social media efforts even more efficient while still getting quality results.
Find the right platform(s).
One of the biggest mistakes you can make when trying to build your social media presence is spreading your efforts too thin across too many networks that don’t offer much in return. Just because a new platform emerges, that doesn’t mean that a large enough chunk of your target audience is using it, so why waste your time there?
It’s not just about where your audience prefers to spend their time either but also about the kind of behavior and content expected on the site, and the kind of content you create. It all needs to be a good fit.
For more on that, check out this post, Tips to Find the Right Social Media Fit for Your Brand, but the point is, the first step to making your social media marketing more efficient is finding the right platform(s) on which to build your presence.
Explore your options for supplying content.
While any social media marketing plan requires the consistent supply of high-quality content that’s relevant, useful, or otherwise interesting to your target audience, that doesn’t mean you need to actually create that content.
Finding and sharing content created by other sources, or curating content, is one of the best ways to save both time and money when it comes to social media. So, keep up with the latest industry news and developments, find industry influencers creating content that’s relevant to your audience, and worse comes to worst, reach out to members of your audience to see what kind of content they like.
Just remember to use the same standard you apply when creating your own content, and another way to keep your supply of relevant content consistent without actually having to create it is by taking measures to encourage user-generated content. The good news is, social media presents plenty of opportunities to do this. To learn more, check out this post, How Social Media Marketing Can Help Generate User Content.
Don’t waste all your resources on Likes.
Far too many businesses and marketers think that the amount of likes they can accumulate over time is the most important factor to consider when it comes to their social media marketing, but the truth is, if you acquire thousands of likes yet they yield little to no tangible results, then what’s the point?
Yes, they’ll help to build your credibility up, but that doesn’t mean you should focus all your efforts on gaining more of them. So, try instead to put more focus on cultivating your relationships with fans and followers and getting them to engage, which doesn’t just require high-quality content. You also need to follow them, actively interact with them, etc.
The point is, gaining a load of likes is one thing, but if you’re putting all your efforts into that area yet you’re not seeing much in return, take it from us as longtime NY / NJ SEO experts, your time could be better spent somewhere else. For more on that, check out this post from Vancouver web design company Forge and Smith, Likes Don’t Matter: Social Media Lessons From Teen Movies.
Social media marketing’s too important to mishandle.
The bottom line is, while social media marketing can cut back on your overall marketing costs, there are ways to keep costs even lower and still achieve the same kinds of results, and what’s wrong with that?
Nothing. So, try to spend your time on the social platforms wisely so that you get the most for your efforts. These tips should help.
About Us: Climb The Search, a leader in SEO in NJ / NY, offers the total search marketing package, including search engine optimization, inbound marketing, and website design. At CTS, we help businesses grow, each and every day.