Social media is already an incredible online marketing tool, if you haven’t figured it out yet. Since it emerged, it’s experienced a seemingly immediate rapid growth and has never stopped evolving.
Like anything else in the SEO industry, though, how you handle your social media presence will need some adjusting fairly frequently, especially at the end of the year.
Any SEO specialist can tell you that the key to search engine success is keeping up with the non-stop changes in terms of what kinds of practices work, which don’t, and which can get you in trouble and hurt you in the rankings.
So, let’s take a look at the kinds of changes you can expect to make, and how you can ensure your SMM plan will find success in the altered landscape in 2015.
The rise of the visual…
One trend you can expect to continue next year: image-based social networks will continue their rise in use and popularity, and their specific functions will continue to expand as well.
Don’t believe it? Just pop onto Facebook and think about how different it looks than it used to. Images, videos, and graphics populate the page now.
On top of that, social media sites like Instagram and Pinterest, purely visual in nature, are gaining a lot of steam. The social media, video-driven site Vine, too, doesn’t seem to be dying out any time soon either.
So, while you or your NJ SEO experts should have already started utilizing visuals in your online marketing approach, it will become even more critical to use images and videos in your Facebook posts, tweets, etc., in 2015.
The big boys will face some stiff competition…
Another emerging trend in social media at the moment is the rise of specialized, niche social media platforms. The big boys like Facebook and Twitter may soon face some serious competition in the form of these more exclusive platforms.
Sites that cater to specific groups of people, like food lovers or athletes, rather than going for a more universal appeal, will become more important to SEO experts in NJ and everywhere.
One site to keep a close eye on is Ello. Dubbed the anti-Facebook, the site promises an advertisement-free experience and also vows to never collect or sell your data, like Facebook does.
Right now, it’s invitation only and not open to the public. Most SEO agencies wonder how they’ll make money and stay afloat. Ello’s answer: Special features. They plan to unleash special features for a charge, so that users won’t have to spend money to register, but will need to if they have more lofty needs and desires.
While some established social media sites may fade away into obscurity, like Google+ for example, others are in no danger of losing their power. LinkedIn, for one, will likely remain the king of business-to-business marketing.
Additionally, some social media sites will make changes to better accommodate mobile users, while others have already gone exclusively mobile. That means that, like every other part of your SEO strategy, you need to consider the mobility factor.
Advertising and buying on these platforms will continue to evolve.
Another very important factor that you’ll probably be spending a lot more time thinking about in 2015: how social media sites advertise and make the purchase process easier.
Most social sites have already tried their hand, in one way or another, at displaying ads. You can expect social media sites to continue to adjust and evolve in terms of their advertising capabilities.
The same goes for social commerce, which will also continue to evolve. Some, like Twitter, have already begun testing BUY buttons, having them appear alongside tweets to make the purchase process easier and immediate.
On that note, Twitter has also become more flexible with business advertising in general, which could likely lead to some big changes.
They’ve recently made changes to give business owners more choice in terms of how and what they spend their money on. Now, businesses or their SEO specialists have the option to buy more specific, performance based actions.
This will probably attract more small to medium-sized businesses looking for direct results for their money. You can expect businesses like that to head to Twitter for marketing purposes in 2015 if they haven’t already, and you may want to do the same.
SMM will take its seat next to content at the big table…
So, while some social media platforms may be fading away, like Google+, most will continue to rise in popularity and value in 2015. Some more so than others.
Visual content in the form of graphics, images, and video will become even more central to your online marketing strategy and, as social sites evolve in terms of advertising and purchase capabilities, they may finally take their rightful seat at the big table of online marketing.
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