If you’ve ever visited the blog or have any experience with search engine optimization, you know how much goes into just getting people, the right people, to your site.
How to get them to stick around long enough to check things out, how to get them to ultimately convert, all requires know-how and skill. But that’s not what this post is about.
Let’s say you’ve made good use of the right SEO services in NJ for your campaign and you’re enjoying a steady flow of leads and conversions. Like anything else, just because something’s working, that doesn’t mean it can’t be working better.
That’s where getting some of these people to talk about you and their experience a little bit comes into play. It can be that extra step that gets you ranked even higher, gets you even more leads and conversions.
Reviews, ratings, discussions about your brand of any kind, are all new weapons to add to the arsenal of SEO services in NJ, and everywhere else for that matter.
Why is some gossip so important?
Like anything else SEO, because Google says it is. The number of positive reviews on sites, particularly a business’ Google+ Business page, factor into search results rankings.
To put it simply, if all other factors are equal between you and your competitor, who ranks higher in the results may come down to the number of positive reviews.
Google also updated their map layout not too long ago, displaying ratings and reviews front and center. Their thinking is obviously that these are crucial factors in the user’s decision making, so they put that kind of feedback in a prominent position.
It goes the same for the search engine giant’s mobile searching as well. The number of positive reviews and the average rating affect the rankings. Around here, we pay attention to what Google pays attention to, and we prioritize our SEO services in NJ accordingly.
Of course, it’s not just about Google and pure SEO purposes. Customers are increasingly going to ratings and reviews as the ultimate deal-breaker. It’s like getting information straight from the horse’s mouth. They trust it, period.
What you can do to give them something to talk about.
First, a little homework always helps. So, just do a little Googling of your own about your industry, searching as your target audience would. Go to the local listings portion of the results and check out the little pop-up area for some of your competitor’s sites.
You’ll see, towards the bottom, some review sites that Google links to for them. It’d probably be a good idea to fill out all the necessary information and get some reviewing of your own started on these sites, as these are the sites that Google pulls reviews from for your industry.
From there, though, it’s about you nonchalantly getting your happy customers to want to leave reviews. Unfortunately, it’s more enticing for people to leave reviews when they feel they’ve been wronged, but that’s not what we’re talking about.
Physically displaying reviews in your workplace or on social media isn’t a bad idea, nor is just coming out and openly discussing them. Along the way, you’re letting the customer know how much their opinion matters and how it can dictate internal changes when necessary.
There could be a whole set of SEO services in NJ in place for simply the asking part in itself, but the key is to make it seem like a mere suggestion while also providing the key information, like where they should go to leave reviews.
Logistically, you want to make reviewing an easy thing to do for customers in general. That could mean just adding review functions right to your company website or providing clear links to popular review sites.
Try to give customers a choice of reviews sites if possible, too. That way, Google will recognize the feedback as more organic and not some sort of staged tactic.
Beyond that, it’s about doing the old things right.
Like any other aspect of your web presence, keep a close eye on your reviews and ratings and manage them properly. Respond to bad reviews immediately, but above all, follow the general rule about relevant content: Give away knowledge in return for trust.
You want people to trust you and giving them useful information will always be a good way of doing so. Another method: Provide great customer service and quality work. After all, you can’t expect any type of positive feedback if you can’t get these fundamentals right.
It’s really about going the extra step and turning a converted customer into a fan. Someone who wants to express their opinion of their experience with your product or service. Someone who wants to tell the world.
It doesn’t hurt that, if you’re successful in gaining ratings and reviews, you can turn what started as simply positive feedback into one of the most effective SEO services in NJ, and beyond.
We all know how important consistent, relevant content is to search engines and rankings, but who knew that users could provide so much of it themselves. You just have to get these wheels in motion and they’ll keep spinning for you forever.
Climb The Search New Jersey leading search engine agency providing integrated search marketing services to increase website traffic, engage audiences, drive leads and grow businesses.