We posted an article a little while ago about Walmart’s recent updates to its mobile app, and how it signifies their intent to transform the entire in-store experience.
You wouldn’t have had to be a NJ SEO expert to see that a lot of companies, in countless other industries, would inevitably hop onto this bandwagon in due time and, sure enough, it’s already gotten a few more passengers.
One of the bandwagon’s new additions is Target. After all, it’s not as if Walmart pioneered anything with their recent updates, so why wouldn’t other companies try to reap the same rewards?
Walmart just tweaked a few things here and there and, in doing so, started the shift towards the merger of the online and offline shopping experience.
For more details and information on Walmart’s Search My Store app, check out that post, How to Prepare for the Fusion of Online and Offline Shopping.
For now, though, let’s just check out what another superstore did to progress the movement and what we can expect next in the ongoing convergence of the online and in-store shopping experience.
Like Walmart, Target’s starting slow and basic.
Like Walmart, Target’s first step towards a total digitization of their stores starts with the introduction of a simple product inventory search on their mobile app.
While users can use the app to check product inventory when not in the actual location, they’ll have access to a whole range of search and find capabilities once in the store itself.
When a shopping list is formed, which can be done in the store or out, the in-store location of the items will automatically be added to the list. There’s also a map indicating each product’s in-store aisle location.
The data is store-specific in terms of navigational options and product inventory and, in that way, Target’s ahead of a lot of the other companies trying to jump on board the mobile train.
What’s missing? In-store beacons. Right now, there’s no dot on the map indicating your exact position in the store and the most efficient path, as in-store beacons would be needed for this type of function.
They’re not quite there yet, but just as you can expect rapid progression and huge improvements to Walmart’s app, you or your NJ SEO expert should give Target the benefit of the doubt too.
Google’s new tools could ultimately prove to be priceless.
The search engine giant made some potentially groundbreaking announcements recently. First off, they released a tool to use to check your website’s mobile friendliness.
The Mobile-Friendly Test tool gives a pass or fail grade to a site and then, depending on the site specifics, may provide more detailed information on the exact issues at hand.
For instance, the results may say, “Awesome! This page is mobile-friendly,” and then indicate certain resources that their Googlebots had issues with. There may then be links to additional information about the problem.
On the other hand, the results may simply indicate a pass with no further information, or let you know that your website is not mobile friendly and list the main reasons why.
Mobile-friendliness could soon boost rankings, too.
On top of the release of their new tool, Google just launched their mobile-friendly label in mobile search results. In the snippet under the URL within the results, there’s now a label indicating if a site is mobile-friendly.
The criteria: Avoid software uncommon on mobile devices, use text that doesn’t need to be zoomed to read, design content so there’s no need for horizontal scrolling or zooming, and insert links far enough apart to avoid accidental clicks.
There’s more. Since last year, Google’s been penalizing sites for providing what they deem is a bad mobile experience to users. Now, they’re experimenting with using that mobile-friendly criteria as a factor to boost rankings.
Therefore, Google’s Mobile-Friendly Test presents a priceless new tool to you or your NJ SEO expert, especially if Google does follow through with their intentions to award sites with boosts in the search results rankings for mobile-friendliness.
So, make sure you can take your show on the road.
You don’t need to be an NJ SEO expert to see it; the movement of mobile continues. As the top retailers continue to get involved, the online and offline shopping experience are getting closer and closer to a complete fusion.
Walmart planted the seeds. Now, Target just added a little water and sun and, soon, what was once a barren landscape will be overflowing with businesses and competition.
The bottom line: Start to mobilize immediately, if you haven’t already. If you’re not sure what your site’s status is in terms of mobility, use Google’s Mobile-Friendly Test tool to find out.
Then, take heed of any advice or information the search engine offers. Beyond that, check out our previous blog, Some Cheap SEO Services to Help You Mobilize to Optimize, to learn about some of the ways you can mobilize.
Have a safe ride!
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