If you know anything about the current state of internet marketing, then you know about the value of a consistent supply of high-quality content. However, what many business owners and marketers fail to realize is that it doesn’t necessarily always have to be them creating that content.
In fact, content created by customers, fans, and followers tends to feel more authentic and trustworthy than content coming from your end. You just need to know how to encourage users to create it, so our NY / NJ SEO experts put together some social media marketing strategies and tips that can help.
Why should you encourage user generated content?
It’s simple really. We all only have so much time and we’ve reached a point at which you can’t just create high-quality content when you get around to it. You need a steady supply, and that’s where user generated content marketing comes in.
It allows your audience’s voice to do some of the talking for you and younger audiences have a particular fondness for content created this way. Why? Because they’re the ones glued to their smartphones, the ones who spend countless hours on social media, so they better understand and appreciate it.
Also, social media contests run to generate user content, which we’ll expand more on shortly, can be a great way to find qualified leads because they require some effort on the part of the user, which indicates a genuine interest in you and your brand.
How can you do it via social media marketing?
Like mentioned above, social media contests are great for encouraging user generated content. Photo and video contests work particularly well because they don’t tend to demand much effort on the part of the user.
You can ask users to upload and comment on images of people wearing or utilizing your products or services, videos of themselves going through related experiences and reacting, or videos or images of themselves praising your products/services or sharing visual reasons that explain why they prefer them.
You can also give users the opportunity to share ideas on how to change your products, services, or brand experience, which can help you improve your appeal while generating interest at the same time. For some more contest ideas, check out this great post from HubSpot:
Whatever you do, though, we’ve done enough social media work in our time as an SEO company in NY and NJ to know that contests will only be successful if the prize and process align with the user’s preferences and passions, and if they’re rewarded for presenting your brand in a positive light.
What kind of content should you try to generate?
While it can be difficult for some businesses to determine the kinds of content they should ask their audience to create, the best bet is to try to think about the kinds of content they’re already craving and creating. Video, for example, may not be the best fit for a target audience made up largely of elderly people.
It helps to participate in conversations on the right social sites and explore their communities, keeping an eye on the latest trends and popular posts. The point is, you want to make submitting easy and appealing to users.
Now, like mentioned above, there is value in designing a contest that requires a decent amount of work on the user’s part in that their willingness to participate will serve as a strong indicator of their interest. Just make sure the prize fits the bill.
Encourage emotion not promotion.
When encouraging content from users, try to think about the content that illuminates the ways your brand genuinely helps or improves their lifestyle. Don’t ask for a product review. Encourage more emotionally charged content instead.
The bottom line is, users won’t be motivated to create their own content for a contest or for any other reason by asking them for their own version of branded content. They’ll be motivated by the chance to share their own emotional experience or outlook. It’s up to you to give them that chance, and if you do, everyone wins!
About Us: Climb The Search, a leader in SEO in NJ / NY, offers the total search marketing package, including inbound marketing, search engine optimization, and website design. At CTS, we help businesses grow, every single day.