We know, there was all that hype about Mobilegeddon only for it to come and go and barely make a peep. Businesses and marketers were scrambling to get their mobile game in order only to find that, in the end, the changes weren’t all that drastic.
But we’ve been in SEO in NY and NJ for a while now and trust us, if you think that means that mobile friendliness doesn’t need to be a top priority yet, you’re wrong, and Google’s latest announcement is a testament to the fact that you need to take these recent changes as a sign of things to come.
So, let’s take a closer look at what Google’s upcoming mobile-friendly algorithm update means and what you need to know.
What did Google say?
You can find the full announcement on Google’s Webmaster blog, but, essentially, the search engine giant announced that it will soon implement an update to the mobile-friendly algorithm that will boost the effect of the ranking signal.
It’s the latest step in their journey to make the entire web more mobile friendly and the goal is the same as it’s always been: to connect users with the best information possible no matter what device is being used.
Google also reassured sites which have already made the shift to becoming mobile friendly that they will not be affected by the upcoming update, and that it would start being rolled out in May.
What should you expect to actually happen?
As an NY / NJ SEO company that, like so many, bought into the false hype surrounding Mobilegeddon, we completely understand why so many businesses and marketers are probably taking this news about a mobile-friendly update with a grain of salt.
Realistically, you should expect this update to happen gradually, meaning if you’re not yet mobile friendly, you probably don’t have to worry about being completely victimized by the boost overnight.
In fact, the overall consensus seems to be that the upcoming update won’t even have the same kind of impact that the dreaded yet ultimately underwhelming Mobilegeddon had, and in the recent announcement, Google also mentioned that search intent is still a very strong signal so a non-mobile-friendly site that has great content can still rank well.
What can you do?
Again, if you’ve already taken the necessary measures to pass the mobile-friendly test, then all you have to worry about is continuing to better your user experience for mobile users and all others.
If, on the other hand, you haven’t yet mobilized and/or are having some trouble doing so, you need to figure out how to address the issue as quickly as possible. Google recommends utilizing their mobile-friendly test and Webmaster Mobile Guide to help, and for some information on responsive website design, check out this post, Why It’s Time for a Responsive Design.
The bottom line is, no matter the tangible impact of these mobile-search changes nor the hype surrounding them, you need to see them as signs of what’s to come. The mobile search experience is only getting more important and will continue its rise in value for the foreseeable future.
About Us: Climb The Search, a leading SEO company in NJ / NY, offers the total search marketing package, including content marketing, search engine advertising, and social media marketing. At CTS, we help businesses grow, every single day.