It’s no secret that in order to survive, much less thrive, in internet marketing and search engine optimization these days, you need to build some kind of presence on social media.
Social media marketing is all about actively participating in the discussion and consistently providing the parts of your target audience that use each social site with content compelling enough to share.
And make no mistake, the consistency part is just as important as the compelling content part. You can’t make a splash and then disappear.
If you succeed in attracting the parts of the social communities you’re trying to reach, they’ll return for more information, answers, entertainment, etc. As longtime NJ SEO experts, trust us, you don’t want to let them down.
That’s where a calendar comes into play. So, let’s take a look at how creating one helps and what goes into it because, nowadays, you need to do more than just establish an effective social media presence; you need to maintain one.
It helps you keep track of your performance.
Creating a social media calendar isn’t just about reminding you or your SEO specialists to post new content. It’s also about ensuring you keep an eye on things.
A social media calendar helps you remember to keep track of which specific pieces of content are getting the best response on your social profile(s).
Which topics are generating interest and conversation? Which forms of content are receiving the most likes? How do things change over time? You get the idea.
Then, adjust your content marketing strategy accordingly, both the content itself and the frequency with which you post it.
It allows for optimal timing.
At first, there were just a few social media sites. Now, it seems there’s a new one every other week. We’ve been in SEO in NJ and NY for a while now, and with each new platform comes new communities with entirely new sets of preferences.
So, when you know which social sites make the most sense for your business, look into when user engagement is highest, when people are consuming and sharing content most on these particular platforms.
Then, you can factor that information into your social media calendar. That way, you can take advantage of the natural tides of each social site and post your content at just the right time.
It’s not just about the specifics of the social sites either. You should also use your calendar to remind you of potentially conflicting holidays, important business dates, etc.
It helps to ensure no profiles get neglected.
Sometimes, businesses get comfortable with posting on a certain social site and neglect another. A social media calendar ensures you remember to spread your content out across each platform evenly, or however you’d like.
You can even include social media icons on your calendar for visual reminders of how much content is getting posted where. This also helps to keep you from posting too much, which can be a content marketing killer.
The bottom line is, a social media calendar isn’t just something used by content marketers to remind them to post. It helps to track content performance, allows for posts to be timed just right, and ensures no profiles get overlooked over time.
On top of all that, social media calendars give content creators some warning so that they have the time to put in the research and work it takes to craft high-quality content.
About Climb The Search: CTS has been providing first-rate SEO services for New York and New Jersey for years. We offer the total package of search marketing services including website design, search engine advertising, and video production. We aim to grow our clients’ businesses, each and every day.