If you’ve ever read the blog or have done even a slight amount of research on search engine optimization, you’ll know that it’s still a largely misunderstood art form. Everyone’s starting to see the potential benefits clearly, but most have no idea how to get them working for their business.
That’s why a certain other art form has had to develop for the actual hiring process of an SEO company in NJ, or anywhere for that matter. They’ll all profess to be experts on everything SEO, but, guess what, that’s probably not true, and there are warning signs.
Aside from the things you can look for, there’s also a couple questions you can ask, a general demeanor you can exhibit, that can filter out the players from the posers. If you don’t take the time to hire the right SEO company in NJ, don’t expect the right results.
It sounds simple, but play dumb.
First of all, believe it or not, there’s something good to be found in the widespread ignorance that covers most of the SEO landscape. You too can play dumb, and there’s a surprising amount of unforeseen power in this kind of feigned stupidity.
Don’t be afraid to throw out even the silliest of questions, even questions that you know, full well, the answers to. The point is, it’s your chance to test their level of honesty and knowledge by pretending you have none.
You can just ask a simple, seemingly unloaded question like, “What’s the quickest way to generate links?” A solid SEO company in NJ should tell you that there’s no easy way to answer that question.
A dishonest, and therefore presumably ineffective SEO company, and there are a lot of those, will breathlessly recite to you all the ways they’ll build your links up. However, you’ll already know that these links are probably low quality and the methods they’re talking about using to get them are illegitimate.
If it’s a links-over-content philosophy, sound the alarm.
That’s a good indicator right off the bat. If you’re in the middle of the hiring process of an SEO company in NJ and they vow to bring you success with a campaign focused on buying backlinks in bulk rather than creating quality content, run.
Not only does Google now penalize this type of behavior, dropping you down in the rankings for search results, but this school of thought alone should seem suspicious.
Any SEO company in NJ or anywhere should know that search engines are simply not rewarding you for buying links in bulk anymore, and the old days are gone for good.
If they seem confused or unaware of Google’s new initiative and direction, how can you expect them to get you moving in the right direction and bring you any type of significant results?
Watch out for Dr. Evil-types promising secret weapons and speed.
Any decent SEO company in NJ should be able to tell you that search engine optimization is an ongoing process, not a one-and-done print ad in a magazine. It takes time to see the results, but when you do, you’ll see that it’s all been worthwhile, and that they’ll keep on coming, month after month, year after year.
Too many SEO agencies promise warp-speed-style results, and it’s simply irresponsible. The truth is, the only way to get fast results is through methods Google has now deemed worthy of penalties. What used to be a band-aid fix will now infect your rankings in the search results.
Another warning sign of these black hat, old-school techniques that now hurt more than help is if the SEO company in NJ that you’re talking to professes to have secret weapons to bump you up the rankings.
Search engines aren’t as easily fooled as they used to be. Changes in algorithms and philosophies have continued to push things towards relevant content, meaning they want things done organically. They simply won’t be tricked or bribed any longer. Now, it’s on you to provide meaningful information.
It’s like anything else, you try to cut too many corners, and you end up cutting off your own legs, leaving your website stuck in the mud on page 12 of the SERPs.
You can check in any time you want, but you can never leave.
Just to be clear, that’s a bad sign when hiring an SEO company in NJ.
You’ve heard their rundown of services, you feel you have a good grasp of their philosophy and attitude, and you’re set to hire them, but then they slam a big long-term contract on the table. Again, sound the alarm.
There’s simply no reason for them to have to lock you down for any long period of time. Well, there’s no reason that should make any sense to you at least, but they may have a few.
For instance, if they know they’re ill-equipped to bring you the kinds of results you’re looking for, the kinds they promised, it may make sense for them to guarantee themselves a certain amount of money, even though they have no intention of actually earning it.
The bottom line: If an SEO company in NJ or elsewhere is any good at all, they shouldn’t have to lock you down to guarantee themselves anything. They should know that, once you see the results, you’ll come running back.
One size does not fit all, make sure you have the right reach.
Another thing we’ve heard from more than one SEO company in NJ is that they have SEO packages that will work for any business. That just doesn’t make any sense.
Every business has different goals, needs, target audiences, etc. So, their website and approach to search engine optimization should also vary. More so, the differences in strategies shouldn’t just be a few tweaks each time either.
A good SEO company in NJ, or anywhere, should be willing to take the time to get to know your business. They should get a firm understanding of your beliefs, your voice, your style, and your personality.
When you take all these individual elements into consideration, it doesn’t even seem possible to have an SEO strategy that would work for each and every business. That’s because it’s not.
In the end, it should be a somewhat tedious process to hire an SEO company in NJ or anywhere really. This should help to filter out the bad, but there’s varying levels of good too.
Take the time and do the work to give yourself the best shot to succeed, or good luck down on lonely page 12.
Climb The Search New Jersey leading search engine agency providing integrated search marketing services to increase website traffic, engage audiences, drive leads and grow businesses.