At this point, we at Climb the Search feel like every business, no matter their size or level of web presence, should have at least a hint of the value in a company blog. You don’t have to be an SEO expert to know that.
Obviously, at its broadest level, a blog provides a company with an opportunity to share their voice, their real voice. Everyone knows there simply has to be some type of agenda behind every piece of content on a company website, but a blog is a little different. It can feel more genuine and intimate.
Now, there is a whole art form to properly weaving keywords into content throughout the blog development process while still providing useful or entertaining information, but that could be a post all on its own, which is a perfect segue-way to where this post, itself, is headed.
While the actual writing of a blog post has its own set of challenges, the real fun starts before a single word has even been typed. The creation of the blog topic also calls for a certain set of skills all its own as well.
So much so that, when you come up with one, many times it feels much more like a miraculous discovery than a hard-earned accomplishment.
Let’s go over some of the more basic and general areas that any business of any industry can finagle into working for their site, and then some ways to get at that more miraculous stuff.
Trends, tricks, and tips.
These words, or some variation of them, are some of the most commonly seen openings to any blog post. Now, with any content marketing, the goal should always be to offer something unique to the audience, so be careful; there still needs to be a clear reason for someone to want to check out your information over the competitor’s.
However, everyone wants to know the latest trends and changes in their industry, as well as secret spells or tips on how to take advantage of them. There’s a reason you see so many of these kinds of topics in blogs…they work.
If you take the time to do diligent research, or get the right SEO experts to handle it, then the post should still provide enough fresh and, at least somewhat, unique content to keep the audience on your site and not clicking off to your competitor’s.
It’s also worth noting that a topic like, Tips to Avoid These Common Mistakes…, is very commonly used and highly effective as well, so a little research about the most frequent industry errors can go a long way in this type of blog post.
How to’s and reviews.
These two topical areas aren’t really related, they just rhyme. What they do have in common, though, is that they’re also both very popular because they’re both very effective.
It’s no secret that Google is the premiere destination for people wanting to know how to do something…anything. So, it will always serve your company well to think long and hard about what your customers and target audience want to know, what they may need some help with.
This concept extends to FAQs as well. Any time you can think of something your audience is probably asking themselves, whether it’s just basic information or pertaining to solving a physical problem, a little guidance could go a long way.
Reviews are another great way to get cozy with your target audience. That could come in the form of testing the latest product in your industry and relaying the results, or even going over a recent job or project. People appreciate that kind of firsthand knowledge.
Now, something about you and yours.
This is an extension of what we talked about in the last bit, reviewing a recent job or project. People generally enjoy, not just that firsthand kind of knowledge and experience, but the level of intimacy it provides.
You can talk a little about new developments within your company or area, recent rewards or achievements, or even introduce new crew or team members. Like we said earlier, a blog, at its most fundamental level, gives you or your SEO experts the chance to be more genuine.
People will gain a different perspective of your business and will feel more connected to the brand. This kind of relationship and level of familiarity is exactly what a blog is meant for.
We didn’t forget about the almighty list.
Now, we couldn’t justifiably get through a blog post about coming up with blog post topics without mentioning the value of lists. People love their information wrapped up neatly, with a nice little bow tied securely around it.
That’s what a list does for the audience. It makes things seem easier, more accessible, and less time consuming. It goes back to that value meal theory; people just naturally like to know how much they’re getting before they start. So, do yourself a favor and give them that security whenever appropriate.
That covers most of the broad topical areas that blogs from any industry can use as some type of guidance system. However, this little tool box, courtesy of our SEO experts, is where you go when the well runs dry.
If you have the chance to interview an industry thought leader, agree or disagree with a popular or even polarizing opinion, relay a successful client success story, or pass on some other type of momentous information, take it. These are those discovery-type topics we mentioned earlier.
Even expanding on a previous successful post can be a great way to keep close to the audience. No matter what it is, whether a miraculous blog topic presents itself at your doorstep or you need to turn to these tried-and-true tactics to find one, the goal remains the same: Give people a reason to keep reading and returning for more.
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