So, you’ve taken all the necessary steps in-house or have hired an SEO agency in NJ to ensure that your new website is well-optimized before its launch. You’ve went through each and every webpage with a fine-tooth comb to guarantee results. There’s just simply no way you forgot anything…right?
You’d be surprised how many businesses believe that that’s all it takes. Search engine optimization is no longer just a game changer for company websites. As social media, and Facebook in particular, has burrowed its way deeper into so many aspects of people’s lives, so have its effects begun to step on the toes of SEO.
However, it doesn’t have to be that way. Search engines have made adjustments to facilitate a meaningful relationship between SEO and social media. Forget stepping on each other’s toes, now, they’re running stride for stride and it’s up to you to keep up.
Make sure the simple things are in order.
That could even mean something as seemingly logical as making sure your Facebook URL matches your brand or company name. If you’re not able to secure that name because it’s too long, try to find a keyword that’s memorable and has an obvious relation to your brand.
The Facebook page name itself, regardless of available URLs, should be your company name and solely your company name. This is not the time to try to stuff in an extra keyword or phrase or to be cute with your language. Just keep it simple and clearly connected with your brand and, once you get it, keep it. You can actually be penalized for page name changes by search engines.
Another simple Facebook aspect that can steer more people to you, or at least make it a simpler trip, is your category choice. There are a variety of filters available for Facebook members when performing searches.
Choosing the right category and sub-categories can help more people discover you, as well as help Facebook return more accurate results. If there’s an SEO agency in NJ who doesn’t see the value here, they’re not keeping up.
Use the About section wisely.
First of all, that means making sure your ‘About’ area is completely filled in. You don’t want someone popping on to your page to find the company bio itself has been neglected.
If you don’t have the time to tell people who you are, why should they expect you to have any time for their needs?
You want to be informative and descriptive, yet still use the opportunity to optimize the content. Be careful, though, not to overload any section at all with keywords. Search engines are looking for more natural language nowadays, rather than repeated phrases and keywords stuffed into unrelated material.
Google also now uses the data it finds in your Facebook About section as a Meta description when found on a Google search result page. It will use this information to explain to the searcher what you offer.
Essentially, it could literally be the first window into your company that searchers get to peak through. Make sure you or your SEO agency in NJ creates content that catches the eye, but, more importantly, make sure it’s accurate.
Backlink to your Facebook page.
Any SEO agency in NJ, or anywhere for that matter, knows that inbound links still hold great value in search engine optimization. The more they see, the more authority Google awards your page, but we know this.
What you may not know is that Facebook operates the same way. Whenever appropriate or relevant, include a link back to your Facebook page from your website, Twitter profile, blog, etc.
Most importantly, share relevant content at every chance.
The most important part of Facebook and any social media platform is remaining active once you’re on them. This entails honest engagement and discussion, but more importantly, the sharing of high-quality, relevant content as much as possible.
This will lead to people sharing your stuff, supporting your brand, and liking you. Social media signals like Facebook likes and comments are gaining increasing importance in helping to move up the rankings and build a strong web and SEO presence in general.
While it used to be almost completely about inbound links, now web crawlers respond to other webpages referencing or mentioning your brand or company. Google and the other search engines are relying more and more on these things to determine your trustworthiness in your industry.
This also means that your priority needs to be providing valuable information to your target audience, while still optimizing. It’s a fine line.
This thinking, of course, doesn’t just apply to written content. When posting any images or videos, make use of all the descriptive fields to include meaningful text and keywords. Facebook has opened up all its shared content to be indexable, in some way, by search engines. So, take advantage, or make sure your SEO agency in NJ is doing so.
If you don’t think you can use Facebook, think again.
If, at this point in time, any business thinks they have no use for or couldn’t benefit in some way from Facebook and other social media sites, they’re completely in the dark.
Struggling small businesses find a fighting, honest chance to connect with the right people, while more successful companies find a way to improve on what they’ve done and to open brand new channels that lead to discovery and conversion.
Climb The Search New Jersey leading search engine agency providing integrated search marketing services to increase website traffic, engage audiences, drive leads and grow businesses.