For the most part, business owners and marketers understand that there’s value in investing in a search engine optimization strategy. After all, what company doesn’t want to be on Google’s first page for their area or industry?
However, we’ve been in SEO in NY and NJ for long enough to know that not many outside the SEO world understand what it’s really all about or how, exactly, you can better your search performance.
So, we created this little guide for expressing the importance of SEO in layman’s terms so that, whether you’re communicating with a colleague or client, you’ll be able to explain it in a way that helps them understand the importance of the process for themselves.
Speak in a language they’ll understand.
As always, knowing your audience and their interests, concerns, preferences, etc., is of paramount importance. You need to know who you’re talking to in order to truly connect with them.
For instance, if you’re trying to impress the importance of SEO to your boss and he/she is into golf, you may want to try using golf terms as stand-ins for SEO terms.
The same goes for a client. Perhaps a client’s in a certain industry that you can pull terms or jargon from to express your point or maybe you can use their status or level of SEO knowledge to determine how best to communicate with them.
The point is, it is entirely possible to explain the importance of SEO to anyone as long as you use a language they can understand. Leave out the industry jargon, big words, and phrases and use terms they can relate to.
Show them the competition.
Sometimes, the best way to communicate the importance of a well-designed SEO strategy is by simply showing them how other companies in their industry are succeeding.
Take it from us as a longtime SEO company in NY and NJ, you’d be surprised how quickly colleagues or clients will suddenly start wanting to know more about the process once they see that a competitor is using is to leap frog them in the search rankings.
It’s as simple as asking for a keyword or phrase they think someone might use to search for their company or for the products or services they offer in their area.
It’ll likely be fairly specific, so they’ll assume they’ll pop up pretty early on in the rankings, and when they see that they don’t but a competitor does, they’ll feel obligated to gain a firm understanding of why, especially if he/she thinks the competitor’s products or services are inferior to their own.
That’s when you can get into the specifics. You can then tell them that the competitor has quality links leading to their site, well-optimized content marketing and images, etc.
Keep it simple.
From there, just remember to keep your explanations as simple and concise as possible.
If you’re trying to explain to them how important the consistent creation of high-quality content is, just tell them the parts about the content being optimized for search purposes to drive more people to the website.
If it’s link building you’re trying to explain, just tell them that it’s about connecting with sites that rank high in search and asking them to link from their site to yours. You get the idea.
The bottom line is, most people understand that SEO is important by now, they’re just not exactly sure why or how, and the sooner you can get that information across to them the better. You just need to know the best way to get your point across.
About Us: Climb The Search is a leading SEO company in NY and NY. We offer the complete search marketing package, including inbound marketing, website design, and video production. At CTS, we help businesses grow, each and every day.