Every SEO company in New York, New Jersey, and everywhere else should know, by now, that online audiences have evolved. More and more, they’ve come to prefer shorter messages and stories.
It’s no secret. No matter how you’re getting your content across to them, whether through video production, text-based, or by other means, the point is, when it comes to online storytelling, people don’t put up with useless fluff.
However, chiseling content down to its core is easier said than done, no matter the form. Fortunately, we here at CTS have been in search engine optimization for a long time now, and we’ve grown and evolved along with the audience.
So, check out these tips for making the messages and stories within your content shorter while still leaving them with something powerful enough to connect with the audience.
Can you sum up your story or message in one sentence?
If not, it’s probably not fit for online audiences. You need to decide what it is, precisely, that you want the audience to take away from the content you’re creating.
It’s not just for them; it’s for you too. Sometimes, even the cleverest of ideas for topics for your content marketing strategy can get somewhat diluted along the way.
By deciding, early on, what you want to get across to your audience, then you’ll be able to craft every piece of content with that theme in mind, and you’ll keep all the unnecessary stuff out.
The same goes for structure in general. Once you have the main point, try to chisel your message or story down to three main points or chunks. That way, no matter what you’re talking about, it’ll have an inherent pace and rhythm.
Use visuals, whenever possible.
Using visuals isn’t just about giving the page some color or aesthetic style. They can also be informative in ways that text or talking heads cannot.
Whether you use high-quality images, infographics, or video production, the bottom line is that if you think creatively in terms of visual storytelling, you can tell the audience all they need to know from just one shot or brief sequence.
It’s like they say: A picture’s worth a thousand words, and a video a million. It’s all about thinking creatively. For example, instead of explaining the ins and outs of a product, try just showing it in action or a customer’s reaction to it.
Then, give it a rest already.
Lastly, spend some time away from the initial piece of content, whether in written form, video, or any other, before you post it anywhere.
You’ll often find, once you’ve let your work breathe a little, that certain elements now, after some time away, don’t seem so critical and can be removed. You may even find that certain things were repeated and you can cut them out as well.
One last tip: Don’t get married to any particular portions of the content. If it doesn’t fit or it’s not critical, then don’t hesitate to take it out.
Just remember, when it comes to content marketing in this day and age, people won’t stick around for content full of fluff or longwinded explanations. So, think the shorter the better, and good luck!
About Us: Climb The Search, a leading NJ SEO company, offers the total search marketing package, including content marketing, website design, and video production. We’ll use every tool and tactic around to help your business grow because…Your Success Is Our Success.