It’s no secret that the search engines have gotten a lot better at determining whether or not you’re really providing comprehensive coverage on a topic. How? By taking measures to ensure that the content you provide is truly relevant, and that you can prove it.
That’s why relevant and proof terms are critical to ranking, which means the only question is which are yours? As a longtime SEO company in NY and NJ, we have some tips to help you find out.
What’s the difference between relevant and proof terms?
While both are necessary, there is a difference. Relevant terms are words or phrases that are related to your topic, but not necessarily mandatory to any article or content on the topic.
For instance, if you were writing a blog article about a new tech-related product, some related terms may be “technology” or “wireless,” depending on the product of course, but you get the idea.
Proof terms, on the other hand, are those words or phrases that don’t just let the search engines know that you’re providing ample information related to the topic, but prove that you’re absolutely covering it.
So, back to the tech-related product, some proof terms in that case would be the name of the specific product, the brand or company name, and any other words or phrases that are considered to be necessary to discuss the topic in any capacity.
How can you find yours?
We’ve been in SEO in NJ and NY for a long time and trust us, the specifics of the process of identifying the right relevant and proof terms to use vary depending on your topic, your knowledge of it, your research skills, etc.
The point is, there’s no surefire standard to turn to, but, for starters, you should obviously use a keyword tool like Google’s Keyword Planner to find related terms for your topic. For more on that, check out this post from HubSpot,
Don’t stop there, though. You should also make use of Google and the other search engines’ “related searches” and “autocomplete” features to see which words and phrases they think are related to your topic and, as always, check out the competition.
See who’s ranking well for your topic and the keywords you’re targeting and identify which related words or phrases are being used on their pages. There are tools that can help in that area as well.
Just concentrate on creating comprehensive content.
The bottom line is, while there’s plenty you can do to identify the best relevant and proof terms to target, and plenty of tools available to help you do it, the best way to ensure you’re using the right terms is to not think about it so much.
No one’s saying to forget the importance of using the right terms, but just that the real mission should be to create content that covers every angle of the topic.
Focus on ensuring that you’ve fully explored your topic and have included all the relevant information about it that users could possibly want. That way, most of your relevant and proof terms will be naturally woven into your web pages.
About Us: Climb The Search, a leading SEO company in NJ / NY, offers the total search marketing package, including inbound marketing, website design, and social media marketing. At CTS, we help businesses grow, every single day.