Whether you’re at a corporate conference or a family party, chances are that a large portion of the guests are spending a good deal of time on their smartphones.
It’s just the world we live in now, and any business that wants to establish a meaningful presence online nowadays needs to connect with current and potential customers on their mobile devices, but how?
Well, for starters, you need to have a firm understanding of how mobile users consume content. And take it from us NJ SEO experts, they do some things differently than users on other devices.
They’re not always on the go.
At first, when it came to coming up with a content marketing strategy that allowed you to reach mobile users, you’d assume they’d be on the go when they consumed your content and create it accordingly.
However, we now know that that’s not always the best approach. Mobile users aren’t always on the road, and a whole lot more than you may have predicted are using their smartphones at home.
Many even use them while watching other content on television, whether it’s to shop, check out their Facebook page or other social media profiles, etc.
For more on this particular viewing habit, check out this post, Tips to Tailor Your Video Production for the Coming of the Second Screen, but the point is, mobile users are no longer necessarily mobile themselves when using their mobile devices.
They appreciate longer content.
Another common misconception about the preferences of mobile users that’s been proven wrong over time is the notion that they only consume short content.
Believe it or not, mobile users appreciate long-form content, whether it’s an in-depth article or a video, as long as there’s a point to it being lengthy.
And it needs to be relevant and high-quality throughout, whether it’s funny, sad, informative, unusual, or otherwise interesting.
They love videos.
Younger generations are the ones that turn the older generations onto new technologies and devices, and that hasn’t changed with mobile devices.
Millennials, in particular, watch videos on mobile devices a lot, whether they’re home or in a store or business, even when shopping, and more and more older audiences are following suit. For more on that, check out this recent post: Why Video Production Is the Best Way to Reach Millennials.
The point is, as a NJ / NY SEO company that offers the complete video production package, trust us, whether you produce videos in house or reach outside your company to do it, it’s worth it when it comes to trying to connect with mobile users.
Just remember, they’re not looking for a replay of a television commercial on their mobile devices; they’re looking for content created for mobile use, specifically.
There are just too many mobile users to ignore now.
The bottom line is that mobile users have become far too large a part of practically any target audience in any industry to ignore, and when it comes to creating content for them, they have their preferences.
They crave video, they enjoy longer content than you may have thought, and on top of that, they’re won’t necessarily be on the go when they receive your content anymore.
So, if you’re trying to connect with mobile users, now you have an idea of what kinds of content they’re looking for and how they consume it, so create accordingly.
About Us: Climb The Search, a full-service SEO company in NJ / NY, offers the total search marketing package, including search engine optimization, inbound marketing, and website design. At CTS, we help businesses grow, every day.