There was a time when some marketers and search engine optimization specialists thought that Google+ would rival Facebook and Twitter, perhaps even eventually surpassing the two social media giants in terms of popularity and function.
And while many never really bought into the hype in the first place, it’s still somewhat surprising that Google seems to be giving every indication that its social experiment is coming to an abrupt and disappointing conclusion.
Now, we’ve been an SEO company in NY and NJ long enough to know that when Google hints at a big change like this, there’s a reason and we should pay extra close attention, and adjust accordingly.
What’s being adjusted?
Google+ is now officially, and literally, breaking up. Its streaming element will now be offered as a separate product from its photo element.
And the same goes for the Hangouts element too, which will also live on as a stand-alone product. Essentially, Google+ has been split into 3 areas: the stream, photos, and communications .
When it was first launched in 2011, the initial intent behind Google+ was to give users one single identity across all Google platforms, however, they found that it didn’t make much sense for a user’s Google+ profile to be that single identity.
So, soon, any Gmail or Google account will be all you need to share, communicate, start a YouTube channel, upload videos, comment, etc., and your Google account isn’t searchable or followable, unlike your Google+ profile.
What does it mean?
Basically, what this means is that users will no longer be forced to open a Google+ profile in order to engage with others on other Google products.
Google is, at the moment, standing by Google+, however, meaning they haven’t officially shut the door on their social experiment just yet.
They claim that their social network will now focus on connecting different users through specific shared interests, however, many believe they’re just delaying the inevitable and Google+ is far past the point of resuscitation.
Take it from us as NJ SEO experts, whether they try to keep the doors open for a while or just shut them closed, the bottom line is that Google+ isn’t, never was, and never will be the kind of social player that Facebook and Twitter have become.
Changes are coming, but they’re not here just yet.
Now, while all these changes are significant and on their way, they’re still not here just yet, so don’t go and delete your Google+ profile if you do video production and have a YouTube channel, for example, or that will be deleted along with it.
Just hang tight, be patient, and, whatever you do, don’t jump the gun just yet or you’ll end up doing more harm than good, much like Google+.
About Climb The Search: A veteran SEO company in NY / NJ, CTS offers the total search marketing package, including search engine advertising, inbound marketing, and website design. At Climb The Search, we strive to help businesses grow, each and every day.