If you haven’t yet started building a presence on the social media platforms that your target audience spends a lot of their time on, you should.
However, we’ve been building social profiles in our time in SEO in NY and NJ for a while now, and social media marketing, like any other form of marketing, has its own dos and don’ts as well as its own set of myths that you need to be made aware of.
So, let’s go over the most common social media marketing myths to keep you from falling victim to them.
1. Simply creating a profile is enough.
Yes, you need to first create your profiles on the social sites that make the most sense for your business, and for more on choosing the best social platforms, check out this post, Tips to Find the Right Social Media Fit for Your Brand.
However, far too many businesses still believe that’s all that’s necessary to find social media marketing success. Make no mistake, that’s simply step #1.
From there, you need to get people to notice your brand’s profile and find value in it through consistent, high-quality content marketing, and you need to interact with your audience as much as possible.
2. You need to be on your social pages all day, every day.
Another common myth as well as deterrent to many businesses considering building their presence up on social media is that the process will require them to monitor their pages 24/7.
While there are tools such as Google Alert available that’ll let you know when your brand gets mentioned in real-time, you don’t need to be on your social pages 24/7. You do, however, need to be on the right ones at the right times.
So, do your research to find out when those right times are for each social site and once you know, try to stay consistent. If followers come to expect content at a certain time from you and you don’t deliver, they probably won’t return.
3. SMM gives away your secrets.
Another one of the most common myths in social media marketing is that it requires you to give away all your industry secrets and knowledge with the risk of getting nothing in return.
The truth is, you can’t simply forgo answering questions or responding to concerns on your social pages simply because you fear you’ll be revealing too much information.
Social media marketing is all about providing your target audience with relevant, useful, and dynamic content, and that will only serve to strengthen your bond with them, as well as instill some fear in your competitors.
4. It’s only good for connecting with younger audiences.
As longtime NY and NJ SEO experts, we’ve heard it a lot; companies tell us that they don’t see a point in building a social presence because their audience is made up of a largely older crowd.
Yes, when social media first emerged younger people obviously saw the value in it faster than older ones, but things have changed and now, older people are increasingly spending lots of time on the various social sites, so you need to start spending lots of time trying to connect with them there.
The bottom line is that, even if some of these were once true, they’re not now, and falling victim to these common social media marketing myths can be disastrous.
About Us: Climb The Search is a leading SEO company in NJ / NY. We offer the complete package of search marketing services, including search engine optimization, inbound marketing, and website design. At CTS, our business is helping other businesses grow, every day.