The holiday season is already upon us, and while that means that you’ll start hearing holiday tunes everywhere and will want to steer clear of the stores and malls unless absolutely necessary, that also means that the new year is coming fast, and with it a whole new set of internet marketing trends.
And we’ve been doing website design in NJ and NY long enough to know that to stay ahead in the industry, you need to keep pace with latest trends, the ones that matter at least. So, we compiled a few of the ones that we think could have the potential to lead to some big changes in web design in 2016.
1. The Rise of Cinemagraphs
It doesn’t seem like it was all that long ago when original, high-quality images and video production weren’t that important, but then audiences got tired of written content, then stock images, and then social media sites started encouraging more visual content.
So, it became very advantageous to start creating original, high-quality images and videos for your website as well as for your social pages, but now, a new kind of visual content has emerged.
Cinemagraphs are mostly still images in which a certain area or object is moving and they can be extremely powerful and evocative. They offer all the benefits of a static photo with a sprinkling of movement and the effect can be dazzling.
Businesses and marketers have begun to notice the potential in cinemagraphs and now that there are tools available with the specific purpose of creating them, you can expect to see a lot more cinemagraphs in 2016.
2. The Choice of Brighter, Bolder Colors
At one time, you wouldn’t want to choose certain colors for your website because the resulting design could come across as amateurish or unprofessional, but take it from us as an SEO company that offers the full package of search engine optimization as well as website design services in NY and NJ, things have changed.
The advancement in high-definition technology, which now allows for more distinct colors, along with the growing popularity of flat design, in which brighter colors can help prevent sites from appearing too one-dimensional, helped make brighter, bolder colors more acceptable and effective. They also work very well with dramatic typography for sending impactful messages.
And at the moment, bolder and brighter color choices aren’t just being made in website design but in other industries like interior design and fashion as well. And the thing is, the same colors that people want to choose for their homes and clothes will be the ones they’ll be drawn to on the web.
For more on the power of color in web design, check out this previous post, Why You Shouldn’t Underestimate the Power of Your Color Scheme in Website Design.
3. Material over Flat Design
Of course it was Google that first introduced material design, which is basically a response to the increasing issues users were having with flat design, and while very similar, material design employs layers and shadow effects to create a sense of depth and movement.
The idea is, where flat design became too generic and removed from reality, material design aims to put a real-world element back into websites while still keeping them simple, clean, and modern looking.
To learn more about the differences between flat and material design, check out this post, How Material Website Design Differs from Flat Design, but the point is, it’s working, and you can expect to see a lot more of it in 2016. And just like flat design, material design is ideal for creating a seamless user experience across multiple platforms, which isn’t a luxury but a necessity nowadays.
These are just a few of the 2016 trends that have game-changing potential and more will undoubtably emerge throughout the year, but if you want to start folding any of the above trends into your web design, you can rest assured that they’re effective.
About Us: Climb The Search, a leader in SEO and website design in NJ / NY, offers the total search marketing package, including inbound marketing, search engine advertising, and social media marketing. At CTS, we help businesses grow, every day.