Make no mistake, while the social media sites deserve exclusive content, they’re also incredible content marketing tools in general, tools with the power to take posts to new levels of visibility and engagement, if you play your cards right.
Our veteran NY / NJ SEO specialists have created all kinds of content, so we decided to put that experience to work and pass on some tips for using social media as a content marketing tool.
1. Be consistent and completely original.
You’re probably thinking that you need to be consistent and original when doing any content marketing, and that’s true, but if you fail to inject the content you put on social media with these qualities, you’re just wasting your time.
Think about it, consistency and originality equals shareworthy, and considering that social signals apparently still don’t have any direct effect on your search engine optimization success, if you’re not doing what it takes to make your content more shareworthy to users, it’s all for nothing.
That’s why you need to be consistent on social media with your content creation and engagement, and you need to create content that’s genuinely relevant, interesting, and original enough to be shared.
Do that and you’ll, hopefully, build a loyal following who will then share your content with their circles, boost your posts’ visibility, link to your content, and increase traffic to your site or profile.
2. Optimize your images’ sharing capabilities.
First of all, if you haven’t yet seen the potential in adding high-quality images to your written content, you’re missing out. They can add visual appeal and make the content a lot more captivating.
And images work even better in social media marketing. You just need to make sure to properly optimize them so that they’ll work well for sharing purposes and will appear as you want them to across all the major social sites like Facebook, Pinterest, etc.
The best bet is to try sharing your own posts to get an idea of how the images will appear. Then, if you notice a cropping issue or something of that nature, make the necessary adjustments, and you may also want to add some text to your images to ensure the viewer makes the connection of who you are and remembers you.
The point is, social communities can drastically improve your content’s reach and visibility and images can help connect with those communities, but if your images are not properly optimized for sharing, you’re just spinning your wheels.
3. Be fresh, revive, and reward.
Remember, it’s all about being shareworthy on social media, so lending your content even a small sense of urgency can go a long way, and you can also use the social platforms to revive any old but still relevant and useful content. From there, if you start seeing users sharing your content, reward them, whether you provide them with discounts, exclusive offers, etc.
The bottom line is, social media has the power to drastically enhance the overall effectiveness and value of your content marketing plan. Sharing creates new audiences, and the bigger your social following, the more potential consumers you have for your content.
You just need to do all you can to connect and nurture these separate audiences so that they continue to overlap. These tips should help, and for more on the relationship between social media and content marketing, check out this post from Inc.com, 6 Ways Social Media Affects Content Marketing and SEO.
About Us: Climb The Search, a leading SEO company in NJ / NY, offers the total search marketing package, including search engine advertising, inbound marketing, and website design. At CTS, we help businesses grow, every single day.