If you’re not factoring mobility into your internet marketing plans, you’re making a big mistake. Take it from us as NY and NJ SEO pros, it’s not just people who demand a quality mobile experience now, the search engines do too, and it only makes sense.
After all, practically everyone has a smartphone now and most people spend an absurd amount of time on them, much of that time on social media, which is why it’s imperative to not only create a quality mobile experience on your site now, but to do it with your social media marketing too. Read on to find out how.
1. Customize your social profiles for mobile users.
First of all, in order to have any shot of connecting with mobile users via social media, they need to be able to find you. So, make sure all your relevant social profiles include any and all information that could lead searches back to them.
Because while you’d love for every person out there to be seeking you out by name, chances are they’re not, which is why you need to include information like your location, category of business, price range, hours of service, etc.
From there, you need to be mindful of the fact that the social media platforms don’t know which elements of your business will be most important to visitors. So, you may want to make adjustments to your profile layout and to the optimization of your format and content.
That could mean using certain features that allow your most relevant posts to remain at the top of the feed or ensuring your content and recommendations are highly visible on the page.
2. Factor the when and where into your social media marketing.
You need to factor in the times mobile users commonly like to pop on their preferred social sites when deciding when to create and distribute content now. Remember, they’re a whole different breed than desktop users, so you need to adjust your posting habits accordingly, and there’s not just the times to consider either.
While desktop users’ location is fairly predictable—at a desktop—mobile users could be virtually anywhere and you need to factor that into your content marketing plans when deciding what kind content would be relevant and useful to them.
On that note, you can also target mobile users in a certain area via social media at times when business is commonly slow, perhaps offering some kind of special deal that only lasts for the duration of the slow period. Trust us, we’ve been doing SMM and SEO in NY and NJ long enough to know that special, exclusive, time-sensitive deals tend to draw a crowd.
3. Think video and personal.
Mobile users love video and more and more of the major social media sites are taking notice and making video a bigger part of their platforms, so if video production is a possibility for you, you want to seriously consider using it in your social media marketing.
Obviously when creating any content for social sites you need to leave the purely promotional jargon at the door and focus on humanizing your brand and genuinely engaging with your audience instead, but if you can take that a step further and personalize the video in some way, even better. Mobile users appreciate personalized content, whether in video form or any other.
From there, don’t forget the basics such as ensuring any links you post direct visitors to a mobile-friendly page, but the bottom line is, social media is the perfect tool for connecting with mobile users. You just have to know where to start and how to proceed. We hope this post helps.
About Us: Climb The Search, a leader in SEO in NY and NJ, offers the total search marketing package, including inbound marketing, search engine optimization, and website design. At CTS, we help businesses grow, every day.