It seems that every business and marketer is constantly looking for new ways to connect with millennials these days. It makes sense. After all, there are a lot of them and they spend a lot of money.
And they’ve grown up in a digital world, which is why one of the best ways to start reaching and building relationships with them is via social media marketing. So, as a NY / NJ SEO company that’s recognized social media for the incredible tool that it is from the beginning, we thought we’d pass on a few tips.
1. Consider the different kinds of millennials.
Yes, millennials all grew up in a far different world than the generations before them, but the worlds they themselves grew up in vary as well.
Although the exact numbers vary depending on the source, most agree that millennials are those born roughly between 1980 and 2000, which is a fairly wide gap. That’s why the behavior among millennials varies.
Those at the younger end of the spectrum, for example, commonly spend more time on a wider variety of social media platforms and tend to gather their news and information from them whereas older millennials don’t use social sites for news as much and use it more for social interaction.
The point is, if you want to reach and connect with millennials using social media, you’ll need to start recognizing that their behavior, preferences, expectations, etc., vary and that you’ll need a diverse approach to do it. For more on that, check out this great post from advertising intelligence firm Exponential, Understanding the Millennial Mindset: A New Perspective on Engaging With Gen Y.
2. Think shareable and compelling, not selling.
No matter who you’re trying to reach via social media, it’s imperative to keep the purely promotional, in-your-face tone at bay. People go to these platforms to socialize, not to be sold at, so just don’t do it.
However, when millennials are your target audience, that becomes even more important. They simply won’t stand for any content that doesn’t feel authentic nor provide some type of real value to them.
Basically, they don’t care about you nor what you have to say unless they get something out of it, but take it from us a longtime SEO company in NY and NJ, they do care what their friends have to say.
So, it’s not just about providing social users with relevant, useful, compelling content but shareable content as well. People trust their friends, so if you can create the kind of content millennials share, you can start building some real brand advocacy. For example, millennials love to share video content, and for more on that, check out this post, Why Video Production Is the Best Way to Reach Millennials.
3. Back a worthy cause.
Another definable characteristic of millennials is their social consciousness, which is why supporting a worthy cause can be such a great way of showing them that you share their values. Now, no one’s saying to support a cause that means nothing to you nor one that you know nothing about. Only support a cause that you truly believe in.
It’s just that millennials have expressed a clear belief in the possibility of making a significant impact through making purchases with some type of social or environmental benefit. So, if you support a cause, why not show it?
The bottom line is that millennials have their ways, and if you want to connect with them via social media, you’ll need to start playing by their rules.
About Us: Climb The Search, a leading SEO company in NJ / NY, offers the total search marketing package, including search engine optimization, website design, and inbound marketing. At CTS, we help businesses grow, every day.