Consistent, high-quality content marketing and growing your website’s link profile are both still critical to SEO success, but nowadays, so is building authority, and while both those activities will help in that area as well, you shouldn’t stop there.
There’s more that can be done and it’s up to you to do it, and as longtime NY and NJ SEO specialists who’ve worked with various companies in a variety of industries, we’ve picked up a few tricks along the way for building authority.
So, read on to learn more about some of the things you can do to become an authority in your industry.
1. Attend live events and conferences.
Attending local live events related to your industry, whether they’re conferences, trade shows, etc., is a great way to alert other influencers and experts to your presence and to what you do or offer.
Meet and mingle, share content and information, engage in conversations about ways you can collaborate and help each other moving forward, whether it’s via joint podcasts, webinars, collaborative content pieces, etc.
If you can manage to become a speaker at an event like this, that’s even better, but the point is, these types of live gatherings can work wonders for your visibility and get you in the sight and mind of important industry influencers.
2. Start your own show.
Another great way to start presenting yourself or your brand as an industry authority is to start your own podcast show or YouTube channel, if video production is part of your content creation plan of course.
Think about it, it’s not only a great way to prove your expertise and leadership capabilities, but it’ll also give you the chance to reach out to industry influencers to invite them on as guests. Then, you can let all your followers and fans know about the guest spot and encourage them to tune in.
Your audience will appreciate any useful relevant content, no matter the source, and they’ll start to understand that you’re a dependable source for finding it. Take it from us as an SEO company in NY and NJ that’s been in the industry for years, that’s a good thing.
3. Prepare to be generous.
This may be the most critical aspect of becoming an industry authority. Remember, that’s the immediate goal here, not to get more traffic or leads, although that’s obviously where all this is headed anyway.
The point is, unlike other objectives, becoming an authority takes some serious generosity on your part. You need to leave the purely self-promotional stuff at the door and instead focus solely on what you know and proving your expertise.
Give away worthwhile information, help them to make their lives easier, and don’t ask for anything in return. It’s not that you want to come across like you don’t want your target audience around, but just that you’re a resourceful and self-sufficient brand.
Authority marketing is the next level.
The bottom line is that, yes, content is still king and link-building is still critical to search engine optimization success, but you can take things to the next level by becoming an authority in your industry.
It’s not easy. It requires a lot of time, thought, and energy and we just hope these few tips will help to get you pointed in the right direction because if you can manage to do it, trust us, your reach and visibility will be taken to new heights.
About Us: Climb The Search, a leading SEO company in NJ / NY, offers the total search marketing package, including website design, inbound marketing, and search engine advertising. At CTS, we help businesses grow, every day.