As more and more social sites emerge and more and more communities spring up around them, each with its own style and set of preferences, the way you market on these channels must evolve.
The basics aren’t enough anymore. They won’t separate your brand from your competitors in the minds of your target audience. You need to keep pace with their ever-changing expectations to continue to give them what they want.
So, as an SEO company in NY and NJ that’s been doing social media marketing for a while now, we thought we’d compile a few tips for adjusting your social media strategy for the coming year.
1. Reach out to industry influencers.
By now, almost every business owner and marketer understands the importance of consistently creating your own high-quality content and promoting it via social media, as well as the importance of actively conversing with and responding to customers, fans, followers, etc., on the various social media platforms that you’re trying to build a presence on.
However, many continue to underestimate the importance of connecting with industry influencers, and in the coming year, that could be more critical than ever when it comes to social media marketing. Building relationships with influencers can lead to a lot more relationships within their circles, so, how do you connect with them?
Well, there’s a lot to it, but it all starts with closely following their social profiles, liking their content, sharing it, commenting on it, responding to them fast if they reach out to you, and achieving the right tone in your communications. For more on that, check out this recent post, How to Make Social Media Marketing Connections That Count.
2. Mix in some exclusive offers.
Yes, as long as you consistently supply your target audience with content that’s genuinely useful to them in some way, some of them will reach out and connect with you on your social profile, but some is not enough.
We’ve been an SEO company offering the full package of social marketing services for long enough to know that for many social media users these days, consistent, high-quality content and relationships with important influencers aren’t enough. For them, it’s not about trust or credibility at all. They just want a deal. So, give them one.
Provide them with discounts, coupons, promotions, and exclusive offers regularly. Have contests and reward winners with prizes they’ll truly appreciate. The point is, add an extra incentive. You’ll be surprised how many more enthusiastic followers will suddenly emerge when there’s something in it for them.
3. Get real.
No, we’re not talking about authenticity, although that’s as important as ever. What we’re talking about here, though, is real-time communication. If you’ve managed to build a presence on any social site, then you know that it takes consistent high-quality content and prompt responses, among other things. However, moving forward, prompt is simply not fast enough.
And it’s not just about responding to your audience immediately. There are also events in mainstream media, sports, etc., which, if they’re relevant to your audience, can be capitalized on. It just takes good timing. Think of Oreo Cookie’s now famous tweet during the Super Bowl XLVII power outage.
There are also new possibilities in live-streaming video production on social sites as well and to learn more about real-time content marketing in general, check out this post, It’s Time to Get Real and Focus on Real-Time Content Marketing.
About Us: Climb The Search, a leader in SEO in NY and NJ, offers the total search marketing package, including search engine optimization, inbound marketing, and website design. At CTS, we help businesses grow, every day.