Facebook, Twitter, Instagram, Pinterest, the list of major social media platforms goes on. But those are all the big names. What about the lesser known yet on-the-verge social media players?
Because as an SEO company in NY and NJ that’s been at it for a while, we can tell you that the sooner you start getting accustomed to the social sites that your audience is hanging out on, the better. So, read on to learn about a few you may need to start paying attention to.
While some of the big boys like Facebook have taken measures to make creating, watching, and sharing video content on their platforms easier, Periscope is one of the new social media faces dedicated to video sharing.
And not just sharing, but live sharing, as the site allows users to share live-streaming videos with their followers, which is proving to be an incredibly effective way of reaching and connecting with them.
You can use the platform for interactive product demos in which you answer viewer questions, to break company or industry news, to showcase unique product features, to take people behind the scenes and answer questions, etc.
Those are just a few options, but the point is, Periscope is immersive, interactive, and most importantly, instantaneous. There’s a reason Twitter acquired the site, so if video production makes sense for you, this is one to look into.
As longtime NY / NJ SEO experts who’ve been doing social media marketing for years, we can tell you that online privacy is more important to people than ever nowadays, which is one of the main reasons that Snapchat has started to gain such serious steam.
The platform allows users to set a time limit for how long recipients can view the photos or videos they share with them. So, the key is to create stories via a series of snaps, and while they’ll only last for a day, it’s proving to be a great way to make content feel more urgent and exciting nonetheless.
Of course, it’s up to you to come up with ways to create engaging stories this way, but if you can and it makes sense for your target audience, get to it before your competitors do. For more on how to use Snapchat for your business, check out this great post from Social Media Examiner, 5 Ways to Use Snapchat for Business.
Slack is a social tool that allows its users to message each other as long as they’re on the same team, and if you want to create a new team to share messages and converse with, you can.
So, just like Snapchat, Slack caters to the increasing desire for more privacy. It allows users to take their conversations out of public view and into a private domain, which means if they want to discuss polarizing or sensitive topics without worrying about some type of outside backlash, they can.
And while these aren’t the only relatively new social sites to keep an eye on, as always, you need to know that trying to build a presence on them is worth your while before doing so. For more on finding the right social site, check out this post, Tips to Find the Right Social Media Fit for Your Brand.
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