As always, in order to succeed in internet marketing these days, you need to find out where your target audience is spending their time and try to build a presence there, and the places where they may be doing that are expanding and evolving by the day.
And as a full-service internet marketing and SEO company in NY and NJ, it’s our business to get ourselves better acquainted with any new marketing opportunity that pops up. So, read on to learn about a few we think you may want to look into.
One of the new places parts of your target audience may be hiding is on a podcast as more and more people are either actively listening to them, or have, or are now at least aware of their existence.
Whether you find a few that your audience seems to enjoy and advertise on them or you actually create one for your own brand, they can be another valuable internet marketing tool to add to your collection.
And if you do go ahead and create your own podcast(s), you can reach out to your audience on the podcasts they’re listening to and see if they want to possibly get involved in your podcast and, from there, you can add your feed to iTunes, Google Play, etc. For more on that, check out this post from the Content Marketing Institute, How to Get in Front of the Podcasting Trend [Growth Tips and Tools].
Access to Data
There are more devices and channels through which people can access your website than ever before, and while that’s presented some challenges, it’s also presented some new opportunities.
And one of the most valuable of the new opportunities presented by all these new channels and devices and, more importantly, the ever-improving connection of all these channels and devices, is the ability to collect more detailed data on your audience which you can then use to better target them.
Because, take it from us as longtime NY / NJ SEO specialists, while all these new technologies have made reaching, connecting, and building lasting relationships with all members of your target audience a little more complicated, they’ve also allowed for the collection of some very useful information about them.
It’s no secret that more and more people are spending more and more time on their smartphones. All you need to do is walk into any public place and take a look around. Don’t worry. Chances are, just a few, if any, will look up from their phones long enough to notice.
The newer development, though, is that of all the time these people are spending on their smartphones, much of it is now being spent on mobile apps. And while no one’s saying you should abandon all traditional internet marketing practices and plan solely around apps, you need to, at the very least, start giving them some serious thought.
Whether you simply make sure your social media marketing is on point—considering people spend a ton of time on social apps—and your local review listings are claimed, verified, and accurate, or you go ahead and create your own mobile app, it may be time to start using apps to your advantage. For more on that, check out this post from Web Marketing Today, Embrace the Era of Mobile App Marketing; 3 Ways.
Take advantage of every opportunity that makes sense for your brand.
Obviously, the new opportunities to collect valuable data about your target audience can help any business or marketer, but as for podcasts and apps, the bottom line is that if your audience values them, then you should too.
These aren’t the only new opportunities in this ever-evolving internet marketing landscape, but they’re some of the ones you truly don’t want to let pass you by without ever giving some serious consideration. So, we hope this post gave you an idea of some of the ways they can help.
About Us: Climb The Search, a leader in SEO in NJ / NY, offers the total search marketing package, including inbound marketing, search engine advertising, and website design. At CTS, we help businesses grow, every day.