Here comes the new year and, with it, countless lists about what to do and how to prepare for 2015 in nearly every industry. SEO specialists are no exceptions. This is the time to begin forming your new strategy and, believe us, it needs some adjusting.
We’ve touched on some of the big trends and some of the sweeping changes you can expect in the SEO world next year. For more on that, check out our recent blog, How to Prepare for the SEO Trends of 2015.
If you know anything about search engine optimization, then you know it’s an industry in a constant state of evolution. So, we came up with a few more things you need to start thinking about to ensure that your SEO plan will lead to results in next year’s atmosphere.
It may not be solely about Google anymore.
One somewhat surprising possibility is the shift that very likely could occur pertaining to Google’s reign as the search engine giant.
Firefox no longer uses Google as their default search engine and replaced it with Yahoo. On top of that, Safari’s deal with Google is up in 2015 as well.
When you consider that, and then factor in DuckDuckGo’s rise in use and popularity, it seems SEO specialists may soon need to give the same time and energy trying to increase visibility on these other search engines that they’ve been giving to Google.
You or the NJ SEO experts you hire can’t solely think about Google anymore. 2015 could be, not the beginning of the end for Google, but just the beginning of a new era in which the search engine giant isn’t the only fish in the search engine sea.
Start thinking in direct results.
Another shift SEO specialists may have to make in the coming year: focusing on direct results rather than simply where you rank for certain keywords.
While keyword ranking plays a big part in SEO success, it’s not the most efficient way of displaying results. The truth is, people are getting smarter and if they want to know real results. Keywords only tell part of the story.
That’s why you need to start focusing on links earned, conversions, and how much in revenue a particular piece of content directly led to.
Socialize on social media.
This may seem obvious, but its value is so great that it deserves mentioning. We’re talking about the increasing importance of social media to businesses and SEO experts.
Social media people expect an interactive experience. It’s no longer just a platform to share and post content. It’s become its own animal, and intimacy, connecting on a very personal level, is the name of the game here.
If you handle it correctly, you can leverage these platforms to not only generate leads, sales, and revenue, but to also gain some loyal followers who may just share your content with their friends, giving you more leads along the way.
Like with anything else, though, you must be careful not to spread yourself too thin across all of these platforms. There are simply too many out there now to adequately and actively engage on each, so it helps to concentrate on 3-4.
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