There’s a lot of information out there pertaining to the best ways to use the various social media platforms out there for your business or brand. It’s easy to get confused.
It seems like every other site or source is pointing you in a different direction. With so much contradictory information out there, it’s no wonder that companies and search engine optimization experts continue to make the same old mistakes.
So, we’ve put together this guide to help you avoid some of these more common social media marketing mistakes so that you can begin to build your brand’s presence on social media, the right way.
MISTAKE #1 – Failing to plan ahead.
Social media marketing (SMM) is not the kind of process you want to leap right into without having any plan in place. You or the NJ SEO company you’re working with needs to take the time to design a strategy that’ll allow your efforts to be effective across multiple channels.
You need to target the right audience, the people your products or services will benefit. Think quality over quantity. There’s no point in having an abundance of fans and followers if none of them have any potential of converting into customers.
That’s why you need to do the necessary research or you’ll just be wasting your time, and it’s not just about making sure you’re connecting with visitors who have a good chance of converting either.
You also need to be careful not to use the same exact message or story on different social media platforms. Different social sites require a different attitude and behavior, and it’s up to you or your SEO specialists to learn how to act and where.
This is especially important if you have people following you across multiple channels. You want to show them that you take the time to customize your content for whichever community it’s intended for.
MISTAKE #2 – Failing to consistently turn out useful, captivating content.
One of the biggest mistakes you can make on any social media site, and one that businesses and brands keep making regardless, is failing to create high-quality content on a consistent basis.
Now, if you’re failing to create content that’s relevant, useful, and compelling to your potential customers, then it’s not a matter of churning out more of it consistently.
It’s like that old Woody Allen joke: The food is terrible — and such small portions!
The bottom line is, there’s no point in serving up an abundance of irrelevant, dull content. You need to, first, determine what kind of content your target audience would appreciate, and then start thinking about consistency.
For more information on coming up with a content marketing strategy for SMM purposes, check out our recent post: How to Plan the Perfect Content Marketing Strategy.
MISTAKE #3 – Spreading yourself too thin.
Many businesses get carried away with ensuring they create some type of presence on every single major social media platform. In theory, it makes sense, but more often than not, it leads to problems.
In your research, you need to determine which social media sites make the most sense for your brand and focus on them. Remember, in order to succeed on social media, you need to interact and be an active member of the community.
If you spread yourself out on every platform, you or the SEO company in NJ you’ve hired will likely have an issue trying to maintain an active presence on each one.
The last thing you want is to put a bunch of time into establishing a social media presence, only to have visitors lose faith in your brand because of the lack of consistent engagement. Each site requires a good deal of attention, so make sure not to spread your brand presence across too many platforms.
About Us: Climb The Search, a leading NJ SEO company, offers the total search marketing package, including content marketing, website design, and video production. We’ll use every tool and tactic around to help your business grow because…Your Success Is Our Success.