If you haven’t yet switched to a responsive design for your website or don’t, at the very least, have a mobile version of your site, you’re missing out. It’s that simple.
To learn more about that, check out this post, Why It’s Time for a Responsive Design, but even if you have made adjustments to keep pace with the rise of mobile devices, there are still some missteps you need to try to steer clear of.
We’ve done website design in NY and NJ for various companies in a wide range of industries and it’s our business to know which mistakes you need to avoid, so read on to find out about a few for yourself.
Mistake #1 – Thinking only about the smaller screens.
First, businesses and marketers took forever to finally start making adjustments for mobile users and smaller screens. It took a while, but we got there, but now, too many are going too far in the other direction. They’re catering too much to the needs and preferences of mobile users and neglecting those of their desktop audience.
Every variation of your current and potential user and of your site deserves the same amount of focus and effort. You shouldn’t simply be scaling your site up or down one way or another.
The best bet is to smart small and work your way to up to get an idea of how your design will appear on the largest device that your target audience will likely be using. If your layout starts to feel empty or confusing at any time, make adjustments to make it more appropriate and easier to navigate on larger devices.
Mistake #2 – Keeping mobile designs too simple.
At first, mobile users were typically on the go and wouldn’t expect anything more than an experience simplified for that level of engagement, but now, they expect the same level of access to content that they’d get on any other device.
We’ve been in website design in NY and NJ for long enough to know that, while trimming away a lot of content and keeping your mobile design to a bare-bones version was the smart approach not too long ago, it’s no longer the best idea.
Nowadays, many mobile users aren’t on the go. They’re relaxing at home or on a lunch break. Yes, if you need to rearrange content and present it differently on different devices you should, but keep the level of access to content consistent across all of them.
Mistake #3 – Keeping things too consistent.
Again, it took a while for businesses and marketers to start giving as much attention to mobile users as they were to their desktop audience, but they eventually did, and again, many have started to take things a little too far.
Yes, many aspects of your web design should remain consistent no matter which kind of device your audience is using, but that doesn’t mean everything needs to be consistent, or should.
Things that are important to your brand identity, such as your color scheme and typography for instance, should stay consistent, but other aspects like your layout, navigational elements, button size, etc., usually require some adjusting.
The bottom line is that while there are plenty more mistakes that people are making pertaining to responsive website design and will be plenty more in the future, it’s still the best way to go at this point. It just takes some adjusting now and then.
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