Whether you’re just starting to build your web presence or you’re an established industry source, you’ve probably heard the phrase “consistent, high-quality content” a lot.
Being an SEO company in NJ and NY, we hear it relentlessly and we’re not going to get into how important it is to create it in this post, but instead, the confusion still surrounding it.
After all, creating high-quality content on a consistent basis isn’t easy. You need to know what to write, how to write it, where to put it, and how often to put it there.
So, let’s go over some of the more common content marketing questions business owners and marketers are still asking so that you can avoid their confusion.
1. What kind of content should I create?
First off, it depends on your audience. You need to find out what concerns them, what they want to learn more about, what questions they’re asking, where they’re going to look for answers, and how they prefer to consume their content.
It’s not just about creating comprehensive product or service descriptions anymore. You need to create content that will appeal to a very specific part of your audience at the exact time they get to it.
As far as the types of content, it’s not just about the audience’s preferences but also what you’re capable of achieving in house, and how far you’re willing to reach out.
You should keep an eye on the competition too and experiment with different topics and forms and then measure how it all performs to see what you should focus on creating more of.
The bottom line is, you need a plan. It’s both difficult and inefficient to create content without doing the necessary research first. You should have some idea of what kinds of content stand a good chance of connecting with your audience before creating anything.
2. Where should I put my content?
We’ve been in SEO in New Jersey and New York long enough to know that there is a vast array of channels to put content on nowadays, so it’s no surprise that many people are still confused about which ones they should be using.
You obviously want your website to be filled with high-quality content and a blog never hurts, but again, a lot of it comes down to where your audience spends most of their time, including any social media platforms.
When it comes to social media marketing, you need to know which social sites fit your brand and content best and for more on that, check out this post: Tips to Find the Right Social Media Fit for Your Brand.
3. How often should I put it there?
As far as social sites, once you know which ones are worth spending your time on, you need to know how much time to spend on each, so check out this recent post for more on that: What Do I Post? Social Media Marketing Tips for Posting Effective Content.
Otherwise, it depends on the type of content and how in depth it is. You can provide larger content resources monthly, but if your audience craves quick industry news updates regularly, you’re better off doing that kind of thing 2-3 times per week.
Try to update your blog weekly, at least, and don’t be afraid to reach out to your current audience or to previous customers as well to get an idea of how often they’d like to receive content.
The bottom line is, while, these days, you need more content than just a few good descriptions on your product pages, there are more ways to approach creating it as well as places to put it than ever, and you need to make sure it’s in the right place at the right time for it to be truly effective.
About Climb The Search: A leading SEO agency in NJ and NY, offers the total package of search marketing services including search engine optimization, website design, and inbound marketing. At CTS, we help businesses grow, every single day.