We know, social media sites change so often that it’s tempting to just throw in the towel. The problem is, you’d be throwing away far more than just a towel because while the platforms may evolve, transform, or get replaced, social media is here to stay, so you might as well try to keep up.
As veteran NY / NJ SEO experts who’ve been doing social media marketing from the start, we know a thing or two about how to do that, and it starts with knowing the latest trends, so read on to learn about a few.
BUY buttons are here.
It was only a matter of time before social media users could make purchases right from the social platforms rather than having to head elsewhere, and it’s so practical that it’s definitely not going anywhere.
More and more of the major social players are doing it, including Facebook, Twitter, Instagram, YouTube, and Pinterest, and it makes sense. After all, why would they want to push people away when they can keep them right where they are?
For more on that, check out this great post from eMarketer, Buy Buttons: The Next Step in Social Commerce, but the point is, if you’re still on the fence about social media, you’re missing out because now, if you get your social audience to start commenting about your products, their communities have the option to buy them right then and there.
Video is only getting livelier.
Another invaluable marketing tool that far too many businesses and marketers are still on the fence about is video production. It doesn’t really matter what industry you’re in nor what you do or offer, video can likely help.
And when it comes to social media, it’s only getting more advantageous to use video. Obviously there was YouTube first, but now there’s Vine and Instagram, and sites like Twitter and Facebook have made creating and sharing videos on their platforms easier as well.
Now, with video services like Meerkat and Periscope popping up, there’s live-streaming video to consider as well and for more on that, check out this post, Why and How Live-Streaming Video Production Can Help Your Business.
The point is, social users love video content and the ways to use video to connect with them are only expanding and improving, so if you’re not yet using video and you’re having trouble building a social presence, that may be your solution.
Increased focus on engagement.
Yes, it can take a while for some businesses and marketers to stop churning out overly promotional content and realize they need to create content that provokes engagement, but now, more and more brands are realizing that they need to put a heavier focus on their own engagement rather than just content creation.
Now, you need to respond to any questions, comments, or issues, and take it from us as veterans of social media marketing and SEO in NJ and NY, you need to do it immediately.
You also need to do what you can to interact with your audience, and if you do a good enough job, you’ll turn some of them into brand ambassadors, the passionate members of your audience who will engage with your content and help you increase your reach and visibility.
The bottom line is that social media isn’t going anywhere, and if you want to build, maintain, or strengthen your presence there, you’ll need to keep up.
About Us: Climb The Search, a leader in SEO in NJ / NY, offers the total search marketing package, including search engine optimization, inbound marketing, and website design. At CTS, we help businesses grow, every day.